“You were put on this earth to achieve your greatest self, to live out your purpose, and to do it courageously.”
~Steve Maraboli, Life, the Truth, and Being Free~
I am currently in a comprehensive certification program about marketing: offer creation, copy, and design. This isn’t something that was on my goal list at the beginning of this year. I realized that I needed it to be effective, so I added it to my schedule. While we need goals and objectives to accomplish we are reaching for, we also must be willing to remain flexible. Staying flexible in your planning is like walking a balance beam—too flexible and you're off the beam not accomplishing anything, too rigid and you're off the beam not taking advantage of opportunities as they arise.
Although not in my original yearly plan, the course lined up with my values, so I decided to take it and invest in myself and my business. I’m betting on myself, and spending the time and money it takes to become excellent in my process. First and foremost, I need to serve my clients well. And close behind, I want to be genuine while marketing. Even though there is a certain amount of trial-and-error to being an entrepreneur, sometimes when we are making things up as we go, we can be perceived as spammy, slimy, or unprofessional. Instead of guessing, I know that I need the support from this program to market products well and help my clients run their businesses better too. I appreciate the component of not just information but an actual certification and exams. These help me cement the knowledge in my mind and equip me to train others. This certification program will not only help me with my own business but will give me the tools needed to provide valuable direction for my clients as well.
I have been asking questions and doing research about what my customers need. They are all Christian entrepreneurs who want to get their programs into the marketplace. I’ve been focusing on productivity and doing the next right thing for their business.
One of my recent realizations is that the entrepreneurs I work with not only need planning and organization, but business strategy as well. So I am investing thousands of dollars to be able to help my customers better! Business is all about providing good service, and even more so because I am building a business that honors God. It’s not about us; it’s about our clients and what they need. I will do whatever I can to help them in the ways that they need. That is what it means to love my neighbor —and in this case, my neighbors are my clients. I’ve noticed recently that being giving-oriented can make it feel hard to request the value that our products are worth. We want to help people, of course, but we need to take in mind that we are also providing great value which is worth paying for. Another factor is that people take seriously what they pay for, instead of products they are given. Given all of these reasons, the high value of our programs and products should be reflected in their prices and offerings.
In doing this marketing program, I challenged myself to level up in my business, so that I can help other Christian entrepreneurs excel in theirs. I encourage you to bet on yourself as well. Invest in yourself and your business so that you can be the best that you can and offer the best. If this resonates with you and you are ready to bet on yourself, then reach out to me and schedule a call to see if we are a good fit to work together. I would love to hear from you!